Food connects everything, and everyone. 

Unravel Your Food was created to engage with a young and broad public audience, beyond food industry and policy makers, to provide simple, accurate information for people who want to make the best food choices available to them. 

The website’s central pillar is the Good Food Framework. The framework considers food through a lens of positive impact, and describes outcomes for the environment and wildlife, the lives of farmed animals, and of human beings at individual and community levels.